Most agency relationships start the same way: a persuasive call, an invoice for a few months upfront, and then a wait to find out whether the confidence was justified. Plenty of businesses have paid that tuition. Our answer is structural rather than rhetorical — we manage your Google and Meta Ads free for the first 30 days, you cover only the ad spend that goes to Google or Meta, and you decide afterwards with evidence in hand instead of a pitch in your memory.
Exactly what is free, and exactly what is not
Free: the management. Campaign build, keyword and audience research, ad copy, conversion tracking setup, negative keyword pruning, weekly optimisation and reporting — all of it, for 30 days, at no management fee. Not free: the ad spend itself, which goes directly from you to Google or Meta, never through us. That is the whole arrangement, and the split matters: you are never paying us to learn on your account, and we never touch your advertising money. You keep full owner access to your own ad accounts throughout, which is not universal in this industry and should be.
Why we can afford to do this
Because paid advertising produces evidence quickly. Unlike SEO, where honest practitioners tell you to expect one to two quarters before rankings move meaningfully, a well-built ads campaign generates real data — clicks, cost per click, conversion rate, cost per enquiry — within weeks. Thirty days is genuinely enough to show you whether we know what we are doing. We would not offer a 30-day free demo of SEO, because it would be dishonest to imply a month proves anything there. The offer is scoped to the one service where the timeline is real.
What happens in the 30 days
Week one is setup: we agree the goal, audit your existing account if you have one, research keywords and audiences for your actual market, build the campaign structure, and — the step most accounts skip — get conversion tracking working so that everything afterwards can be measured rather than guessed. Weeks two and three are live optimisation: pruning the search terms that spend without converting, adjusting geography to your genuine service area, testing ad copy variations, and fixing the landing page mismatches that quietly waste most small ad budgets. Week four is the honest verdict: what it cost, what it produced, what we would do next, and whether continuing is a good idea for you at all.
On ad budget: no minimum, but one honest warning
We do not set a minimum spend. Whatever budget you are comfortable with is the budget we work with — including a small one, because a small budget managed properly is still a real test. But we will tell you plainly if your budget is too small to prove anything in 30 days in your particular market. Ads run on an auction, and in expensive verticals — legal, insurance, some home services — a very small budget buys too few clicks for any conclusion to be trustworthy. If that is your situation, we will say so before we start rather than take the month and hand you a shrug. Our free marketing budget planner will give you a rough sense of where you stand before you even contact us.
What happens at the end
You keep everything: the ad accounts, the campaigns, the tracking setup, the data, the ad copy. If you want to continue with us, our ads management has published pricing starting at $500 a month — the same prices listed on our website for everyone, no demo-graduate markup, no contract term. If you want to take the campaigns in-house or to another agency, you take them; nothing is held hostage to make leaving painful. And if we tell you at the end that paid ads are not the right channel for your business right now, that is a legitimate outcome too — one of the more useful ones you can get from a free month.
Who this is not right for
Businesses looking for free advertising rather than free management — the ad spend is genuinely yours to fund. Businesses that want an SEO or content demo — the timeline makes that promise dishonest, so we do not make it. Businesses with no way to handle enquiries once they arrive, because generating leads into an unanswered inbox helps nobody. And businesses that want a guaranteed result in writing before the work starts: nobody who understands an auction-based system can honestly promise a specific outcome, and anyone who does is telling you something about their relationship with the truth.
How to start
Tell us what you sell, where your customers are, and roughly what budget you are comfortable testing with. We will tell you honestly whether 30 days can prove anything at that budget in your market — and if it can, we will build it. No call required first if you prefer email; no contract at any point. The point of the offer is that you should not have to trust us in advance. Claim the free demo and let the account make the argument.