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Free Tool · No Signup · Runs In Your Browser

Free Marketing Budget Planner

Enter your monthly budget and goal, and get a suggested split across Google Ads, Meta and organic channels with benchmark reasoning you can sanity-check. Free, instant, no signup.

← All 12 free tools

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Tool 07

Marketing Budget Architect

See how your ad budget should split across Google and Meta — with projected clicks, leads, and cost per lead.

Benchmark estimates for planning — exact CPCs confirmed in your free strategy call Open the full generator
Recommended Split
Projected Performance (monthly)

How to use the Marketing Budget Architect

  1. Enter your monthly budget, industry and main goal (leads, sales, or awareness).
  2. Generate the plan — a channel split with the reasoning behind each allocation.
  3. Adjust the sliders to compare scenarios, then download the plan.

Questions, Answered

How much should a small business spend on marketing?

A common working range is 5–10% of revenue for maintenance and more when growing aggressively — but the honest answer depends on your margins and customer value, which is exactly what the planner asks you for.

Google Ads or Meta — where should the first dollar go?

Google captures existing demand (people already searching for what you sell); Meta creates demand. If people search for your service, start with Google. The planner weighs this by your industry.

Is this budget planner free?

Yes — unlimited scenarios, no signup, nothing stored.

Want this done for you?

The tool gives you the starting point. Our Google & Meta Ads management does the full job — fixed-price quote within 24 hours.

More Free Tools

SEO Title & Meta Description Generator · Google & Meta Ad Copy Generator · Social Caption & Hashtag Generator · Content SEO Analyzer · Website Growth Diagnostic · Startup Launch Kit · Project Cost Estimator · Marketing ROI & Revenue Calculator · Keyword & Competitor Research · AI Content Writer · Local SEO & Reputation Checklist
See all 12 on one page →

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Tools are the starting point. Results are the service.

Graphinxt builds websites, brands, and ad campaigns for clients across the UK, USA, Canada, Australia, and New Zealand. If a tool on this page showed you a gap, we can close it — and the first strategy call is free.

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